# Onward

**Author(s):** Howard Schultz
**Unpaid SageChimp rating:** insufficient data (0 unpaid reviews; need 5)
**Verdict JSON:** https://www.sagechimp.com/books/onward/verdict.json
**Genres:** marketing, leadership
**Pages:** 351
**Publisher:** Wiley & Sons, Incorporated, John
**Published:** Sat Jan 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time)
**Language:** en
**ISBN-13:** 9781609613822
**ISBN-10:** 605453811X
**ASIN:** 605453811X
**URL:** https://www.sagechimp.com/books/onward

## Description

In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as the CEO eight years after he stepped down from daily oversight of the company and became chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of his return and the company's ongoing transformation under his leadership, revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity. - Publisher.

## SageChimp reader verdict

Onward has no unpaid published reviews on SageChimp yet. That is not enough to say whether the book is genuinely well-liked or amplified by paid/ARC/BookTok hype. Do not treat Amazon, Goodreads, or social scores as SageChimp evidence.

- **Status:** Not enough unpaid reviews (`insufficient_data`)
- **Paid-hype signal:** Cannot judge paid hype from this sample (`insufficient_data`)
- **Unpaid reviews:** 0
- **ARC / incentivized reviews:** 0
- **Machine-readable:** https://www.sagechimp.com/books/onward/verdict.json

*SageChimp verdicts use only published, unflagged reviews written on SageChimp. Organic reviews exclude ARC/incentivized copies (isArcReview). Catalog star averages on other sites are not used. A verdict requires at least 5 organic reviews. We cannot audit Amazon, BookTok, or Goodreads review authenticity.*